Aculife Healthcare Pvt. Ltd. is the Pharmaceutical wing of 20k crores Nirma Group & one of the world’s largest Infusion & Injectable companies, having its global operation spread across 70 countries Including JV in Brazil & a wholly-owned subsidiary in Mexico. Aculife is also the Market Leader in the Indian market for its range of IV solutions. Along with marketing Lifesaving multiple Electrolyte solutions, Invert Sugar, a Range of Antibiotics & an entire range of critical care products.
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Aculife has an employee base of 4000 plus Employees in India & abroad. To keep up with the scale of operations & requirements of regulated and semi-regulated markets, Aculife is enhancing its focus on healthcare initiatives across the global Markets.
Position: Product Executive/Manager
Location: Prahalad Nagar, Ahmedabad, Gujarat
Job Description:
- Prepare marketing strategy for the assigned group of products
- Develop a strategic business plan for the group of products in collaboration with the marketing & sales department
- Ensure that the operational marketing plan is in line with the overall marketing plan and prioritise achieving the sales targets
- Prepare marketing collaterals for the branding of the new product & prepare the plan, budget, and execute the launch of the products in coordination with the internal team, sales team, and marketing team.
- Identify target audiences, plan marketing activities to achieve volume estimations, review products and execute promotions to ensure product movements.
- Liaise closely with field force to access the response to and suitability of current promotional material
- Carry out field visits to ensure implementation of marketing strategy
- Evaluate customer feedback and need-gap analysis for the product improvement
- Analysis, review, and study of competitor intelligence reports/findings and industry trends
- Provide overall directions to develop new markets and strengthen the existing ones in coordination with the sales team
- Monitor sales trends and product movement analysis
- Analyze business potential, support the conceptualization and execution of strategies to drive sales, monitor competitor activities, and devise effective countermeasures.
- Achievement of objectives (sales target, market share,…) for the group of products
- Manage Product group image & reputation, ensure maximum brand visibility and capture optimum market share
- Ensuring successful participation in national and international tradeshows, exhibitions & organizing events like CMEs, seminars, etc.
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Qualification: B.Pharma/B.Sc + MBA/PGDM
Experience: 15 + Years into Pharma Product Management into Superspeciality
Salary: Negotiable
Contact Details:
Mr. Roshan Bhatt
roshanbhatt@aculife.co.in, recruitment@aculife.co.in
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